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Are brands protected in the metaverse? Hermès and NFT artist spar in US court
5 mins | Feb 14, 2023
Mason Rothschild has made more than $1m with his NFT - MetaBirkin. As luxury retailer Hermès sues the artist and entrepreneur for "appropriating" their brand, Erin McCormick examines a complex question for the tech industry: can brands be protected in the metaverse?
