In the world of NFTs, who's making money off your image?

It's time to prevent "portrait piracy" before the rest of us have to worry too. Considering the paparazzi and multiple clothing design debates where a celebrity's face is used without their consent, we're accustomed to the idea of artists seeking to monetise nonconsensual images of "famous" people. However, the idea of someone creating a collection of NFTs around an individual's appearance without asking permission is alarming. Mathana examines the legal and moral limitations of digital imagery and argues that, even though photographs are not copyrighted by default, we need to do something to deal with the proliferation of unauthorised portraits to protect individuals against the misuse of their likeness.