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‘It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more
13 mins | May 19, 2024
As brick-and-mortar retail stores compete with e-commerce, chains are spending heavily to immerse customers in bespoke fragrances. Aimee Levitt explores how these scents can enhance customers' emotional connections to increase sales. Read by Emma Powell.
