The lie of “deinfluencing”
13 min
News and insights read out for you.
10,000+ audio articles. 30+ world-leading publications.
All in 1 subscription.
10,000+ audio articles. 30+ world-leading publications.
All in 1 subscription.
Instead of advertising in video games, these companies asked: ‘Why not make our own?’
7 mins | Jun 29, 2023
As more people use ad blockers online, what can PepsiCo, L'Oréal and others do to reach their audience? Sarah E. Needleman report on the companies levelling up their approach to videogame advertising by investing in their own.
