Social media’s big bet: the live-streaming shopping revolution
17 min
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How television advertising lost its relevance
11 mins | Jun 3, 2024
Traditional TV advertising is losing its impact as viewers shift to streaming platforms, prompting brands like Mondelez to allocate more of their ad budgets to social media and retail platforms. Suzanne Vranica examines how TV is declining for advertising. Read by Marni Penning.
