‘People were revolted’: how Mooncup bust period taboos and built a big success
12 min
Will Tampax be able to face a new wave of more ethical and ecological tampons brands? For decades, Tampax was the unrivalled provider of tampons. But a new wave of brands are emerging; selling themselves as more feminist, ethical and ecological. Can they overthrow the Tampax empire? Writing in the Guardian, Sophie Elmhirst explores.