Fake meat was supposed to save the world. It became just another fad
31 min
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The vegan halo: how plant-based products are transforming British brands
14 mins | Sep 9, 2019
Animal-free products are proving popular - and not just among vegans. Writing in the Guardian, Richard Godwin explains how British businesses are benefitting from the 'halo effect' - the perception of goodness that comes with selling socially conscious products.
