News and insights read out for you.
10,000+ audio articles. 30+ world-leading publications.
All in 1 subscription.

How Apple captured Gen Z in the US — and changed their social circles

7 mins | Mar 1, 2023

Patrick McGee explains why the tech giant Apple came to dominate the young American market, from the exclusive iMessage to the threat of social ostracisation.

Similar stories

How a politician from Malta took on Apple—and won

10 min

Apple’s mixed reality headset is a hedge against disruption

5 min

Why Apple's iMessage is winning

15 min

iQuit: my hellish attempt to leave Apple's walled garden

18 min

What it would take for Apple to disentangle itself from China

20 min

Apple’s complex, secretive gamble to move beyond China

11 min