Self-driving cars could be decades away, no matter what Elon Musk said
11 min
As the technology nears deployment, companies are working out their customer base. The race to perfect driverless cars is nearly over, which leaves front runners with a new challenge, building a consumer business. Writing in the Financial Times, Patrick McGee hears from an ambitious start-up gearing up to launch their driverless vehicles and take over industry giants in the process.